What makes a great client? They have a vision and can articulate that vision while deferring to your expertise in design to meet their vision. The opposite of these great clients are those who, so to speak, say, “we have no idea what we want.” They are the hardest to please because they don’t have a vision…or if they do they don’t communicate it very well. These “visionless” clients are tough because the designer then needs to start the process of asking questions and trying to decipher the clients’ mind. Its a tough, and oftentimes near-impossible task. Great clients make it easy by providing you with a vision and expectations. It’s so much easier and less guesswork. In the end both the client and the designer end up with a product they can both feel proud of as it meets both’s expectations.
Mostly musings on design